Dan Kost

Listen up, because the game has changed. It is March 2026, and if your agency is still thinking about the Super Bowl as just a 30-second television spot, you are already behind the curve. At Sports Media Inc., we have been screaming this from the rooftops: the future of sports marketing is not a single […]

Listen, I have been in the sports marketing game for over 40 years. I have seen trends come and go, but one thing remains constant: the Super Bowl is the undisputed heavyweight champion of the advertising world. But here is the secret that most agencies will not tell you. You do not need to cut

Let’s be real for a second. If you are sitting on a spare $8 million, you could buy a 30 second spot for the 2026 big game on NBC. That is the going rate these days. But here is the kicker: that $8 million only gets you through the door. Once you factor in celebrity

Super Bowl LX is the target, and Santa Clara is the battlefield. If you are a brand looking to make a massive impact without burning your entire annual budget on a single thirty-second TV spot, you need to listen up. At Sports Media Inc., we have spent over 40 years perfecting the art of veteran

Super Bowl LX is in the books, and what a ride it was. On February 8, 2026, the world turned its eyes to Levi’s Stadium in Santa Clara. We saw the Seattle Seahawks take down the New England Patriots in a game that felt like a glimpse into the future of sports. But for those

Listen up. The Super Bowl is the ultimate stage, the undisputed heavyweight champion of the marketing world. But here is the reality check: while the big names are shellng out 8 million dollars for a measly 30-second TV spot, the real winners are playing a different game. At Sports Media Inc., we have spent over

Hey there, Dan Kost here. We just witnessed one of the most electric Super Bowls in history. The Seahawks took the crown at Levi’s Stadium, but the real winner on the sidelines and in the commercial breaks wasn't just the NFL veterans. It was the rise of the NIL student-athlete. If you thought Name, Image,

Super Bowl 2026 is officially on the horizon, and if you are still thinking about traditional TV spots as your only way into the big game, you are already behind the play. At Sports Media Inc., we have spent over 40 years mastering the art of veteran precision in the sports marketing world. We know

The dust has finally settled on Super Bowl LX, and while the headlines are screaming about the final score, the real story happened behind the scenes. If you were watching the Seattle Seahawks dismantle the New England Patriots, you saw a defensive clinic that most analysts missed in their pre-game hype. But here at Sports

If you are a brand looking to make a splash in the sports world, you already know that the Super Bowl is the mountain top. But here is the secret that the big agencies won't tell you: you don't need a fifty million dollar official sponsorship to own the conversation. At Sports Media Inc., we