Dan Kost

The countdown to Super Bowl 2026 is on, and the buzz is louder than ever. If you are a brand manager or a business owner, you probably just saw the headlines. A single 30-second television spot during the big game is now pushing past the $7 million mark. For most brands, that is not just […]

Let’s be real for a second. The old way of sports marketing is basically a relic. You know the drill: spending millions of dollars just to get a logo on a jersey or a thirty second spot on a local broadcast that half the audience mutes anyway. It worked in 1995, but it is 2026.

FOR IMMEDIATE RELEASE DENVER, CO – March 22, 2026 – Sports Media Inc., the industry leader in high impact sports marketing and in-venue advertising, is thrilled to announce the launch of its revolutionary integrated Digital Out-of-Home (DOOH) and Connected TV (CTV) platform for the 2026 sports season. This next-gen initiative marks a significant milestone in

Welcome back to the Sports Media Insider, the weekly briefing designed specifically for the movers and shakers in the brand and media buying world. If you are looking to cut through the noise and get straight to what is actually moving the needle in sports marketing, you are in the right place. At Sports Media

Hey there, sports fans and marketing mavens. Dan Kost here. We just wrapped up Super Bowl LX in 2026, and while everyone is busy talking about the halftime show and that wild fourth-quarter comeback, I want to talk about the real game happening behind the scenes. The big brands? They spent millions, maybe even $8

Listen up, because the clock is already ticking for Super Bowl 2026. If you think you can wait until next season to start planning your assault on the biggest stage in sports, you are already behind. I am Dan Kost, CEO of Sports Media Inc., and with over 40 years of leadership in this game,

What is up, everyone? Dan Kost here. If you are still catching your breath after the 2026 Super Bowl, you are not alone. The lights were bright, the hits were hard, and the NIL deals were absolutely massive. But while the "experts" on TV are talking about the flashy commercials and the celebrity sightings, they

Listen, if you are waiting until the week of the Big Game to think about your strategy, you are already behind. The Super Bowl isn't just a Sunday in February anymore. It is a massive, multi-layered ecosystem that requires veteran precision to navigate. At Sports Media Inc., we have been leading the charge for over

Listen up, because the game has changed. It is March 2026, and if your agency is still thinking about the Super Bowl as just a 30-second television spot, you are already behind the curve. At Sports Media Inc., we have been screaming this from the rooftops: the future of sports marketing is not a single

Listen, I have been in the sports marketing game for over 40 years. I have seen trends come and go, but one thing remains constant: the Super Bowl is the undisputed heavyweight champion of the advertising world. But here is the secret that most agencies will not tell you. You do not need to cut