Dan Kost

The college sports marketing world got turned upside down when NIL (Name, Image, and Likeness) rights became legal in 2021. But here's the thing: what you see in the headlines isn't the full story. Behind the flashy million-dollar deals and social media buzz, there's a complex ecosystem that operates very differently than most people realize. […]

Alt text: Stadium seating with branded cupholders showing potential for high-impact sports marketing and fan engagement Stadium cupholders represent one of the most underutilized yet powerful advertising opportunities in sports marketing today. While brands fight for expensive billboard space and naming rights, smart marketers are discovering that these humble seating accessories can deliver millions of